works

Toshi The Cat

Toshi The Cat represents our approach to Web3 culture - where pixel-perfect design meets flawless execution. We didn't just follow the meta, we helped define it through comprehensive brand architecture.

Client • 

Toshi The Cat

Category • 

Design

Date • 

July 15, 2023

Work Overview:

Toshi The Cat represents a landmark collaboration in Web3 brand architecture and development. From initial concept to full NFT collection, we architected both V1 and V2 of this iconic feline's digital presence, including complete web presence and smart contract development. Our work transformed Toshi from concept to cultural touchstone, setting new standards for character-driven projects in Web3.

Objectives:

  1. Transform Toshi from concept to cultural icon through comprehensive brand design, web development, and smart contract architecture that would resonate with Web3's most discerning collectors.
  2. Architect a complete visual and technical evolution from V1 to V2, elevating every aspect while maintaining core brand identity.
  3. Design, develop, and deploy a full-stack NFT ecosystem including collection design, mint mechanics, and web presence that would define excellence in the space.

Scope of Work:

Our end-to-end development of the Toshi The Cat ecosystem delivered across creative and technical verticals:

  • Brand Identity Evolution: Created complete brand systems for both V1 and V2, including logo design, color palettes, typography, and brand guidelines that established Toshi's visual authority.
  • Character Design & Development: Crafted Toshi's iconic look through multiple iterations, refining every detail from whisker placement to expression variations.
  • Website Design & Development: Built a custom website that serves as Toshi's digital headquarters, combining premium design with seamless user experience.
  • Smart Contract Development: Architected and deployed secure Solidity contracts for the NFT collection, ensuring smooth minting mechanics and reliable functionality.
  • NFT Collection Design: Developed a complete collection of unique Toshi variations, balancing rarity mechanics with artistic excellence.
  • Mint Page Integration: Created a seamless minting experience that connected our front-end design with blockchain functionality, making the technical feel effortless.
  • Illustration Package: Delivered a comprehensive suite of branded illustrations and assets for marketing, community engagement, and social presence.

Through this comprehensive approach, combining creative excellence with technical mastery, we helped establish Toshi The Cat as more than just another NFT project - it became a benchmark for what's possible when Web3 brands are built different.

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