Work Overview:
For Print Protocol on Solana, we architected visual narratives that elevated their rewards token beyond standard DeFi aesthetics. Our motion and static design work established Print as a visual authority in the Solana ecosystem, where technical sophistication meets cultural resonance.
Objectives:
- Transform complex DeFi mechanics into visually compelling narratives through premium motion graphics that explain while they captivate, making Print Protocol's unique value proposition immediately clear to both DeFi natives and newcomers.
- Develop a comprehensive static design system that maintains visual authority across all platforms, from social presence to documentation, ensuring Print Protocol's brand stands out in Solana's competitive landscape.
- Create motion design that turns token mechanics into visual stories, illustrating Print Protocol's rewards system through animations that demonstrate both technical understanding and creative excellence.
Scope of Work:
Our collaboration with Print Protocol delivered across multiple creative verticals:
- High-Impact Motion Graphics: Crafted sophisticated After Effects animations that visualize token mechanics, rewards systems, and DeFi protocol interactions with a level of polish that separates Print from standard DeFi visuals.
- Technical Visualization: Created animated sequences that explain complex protocol mechanics with visually engaging narratives.
- Social Asset Package: Designed a comprehensive collection of static graphics optimized for maximum impact across social platforms.
- Brand Motion Language: Established signature animation principles and motion behaviors that define Print Protocol's dynamic brand presence.
Through strategic design thinking and technical execution, we helped position Print Protocol as a premium player in the Solana ecosystem, where visual excellence matches protocol innovation.